Palatability
Palatants are ingredients added to food, medicine, or supplements that increase the palatability of that product.
What is Palatability
Palatability is the level of preference an animal has for a particular item. Palatability is influenced by the sensory properties such as: Taste, Smell, Texture, Sound, Sight, Moisture content, Hardness, Crunchiness, and Chewy.
What are the Effects of Palatability?
The impact of palatability can be observed through various effects.
A comprehensive analysis of laboratory studies has consistently demonstrated that increased palatability leads to higher consumption and compliance.
Why is Palatability Important When Offering Animals Medication?
Pharmaceutical companies have learned that when medication is ‘palatable’ there is an increase in compliance and an increase in treatment success while ensuring pets take their medicine.
Canine
Over 30 canine-palatable products have used Pet Flavors' flavor bases to elevate the taste and desirability of the product. Our palatability rates range up to 95% in final dosage forms with free choice acceptance from dogs of all breeds and weights. Our tasty flavor bases can be added to many canine pharmaceutical or nutritional palatable products, including chewable tablets, palatable granules/powders, and semi-solids like gels, pastes, and creams.
Feline
Pet Flavors' flavor bases have been successfully used for feline products. The overall product palatability for these products ranges up to 90% in final dosage forms with free choice acceptance from cats of all breeds and weights. It’s easy to make your medication cat-approved with the help of one of our desirable flavor bases.
Equine
Our flavor bases have also been successfully used for equine products. Our equine-specific flavor is Sweet Apple & Molasses Flavor, with a palatability rating up to 97% in final dosage forms with free choice acceptance from horses of all breeds and weights. This flavor can be formulated into many equine pharmaceutical or nutritional equine palatable products, including granules/powders and semi-solids (gels, pastes, and creams).
Palatability Testing
Tested the palatability of our current portfolio of products (5 Flavor Bases) / 124 dogs / Q4-2022
Tested the palatability of our Artificial Powdered Meat Flavor; PC-0170 vs alternative hypoallergenic flavor bases / 192 dogs / Q2 2023
Tested the palatability of our manufactured Artificial Powdered Beef Flavor; PC-0125 and our Artificial Powdered Meat Flavor; PC-0170 vs these same products beyond their expiration dates / 162 dogs / Q3 2023
Tested the palatability of flavor bases in their final dosage form vs their raw material form using the Phycox brand of products vs Artificial Powdered Beef Flavor; PC-0125, Natural Liver Powdered Flavor; PC-0150 and Artificial Powdered Meat Flavor; PC-0170 (Hypo-Allergenic) / 178 dogs / Q3-2023
Testing the palatability of our custom flavors for our pharmaceutical animal health customers
150 dogs / Q4 – 2023
150 dogs / Q1 – 2024
150 dogs / Q2 – 2024
Testing the palatability of our current portfolio, as well as newly formulated & custom flavors for felines
149 cats / Q1 – 2024
150 cats / Q2 – 2024
